Social networks are already part of the communication strategy of small and medium enterprises. 49% of them recognizes that social media are useful to boost your business. A trend that has been increasing; 73% of SMEs and included in its strategy in 2016.

Facebook is the most effective social platform for these organizations. 82% have registered their profile in the network of networks, while 73% also has a YouTube channel. Moreover, just under half of the companies (47%) includes LinkedIn and Twitter in its strategy of Social Media.

The social network Mark Zuckerberg is also preferred by customers to connect with these companies (80%) channel, and also stands for reporting the greatest number of social references (86%), well above others like Twitter (11 %) or options (3%).

Companies, especially small and medium businesses have begun to truly assess the importance of social networks as a way to boost your marketing strategy and reach your target audience, leading to 80% to increase its investment in the next year.

44% believe they are a source of useful information enabling meet competition and detect trends in the sector. Thus, 80% of these companies monitor social activity that takes place in Social Media in order to know what the competition does.

On average, these companies spends about 15 minutes a day. Specifically 58% believe that invests no more than 10 minutes a day, while 21% extends this period to one hour. 50% say that increased this time last year, which has resulted in an increase in customers and turnover. These companies got new customers through Facebook (52%), LinkedIn (43%) and Twitter (36%).

53% of SMEs also use social media as a tool to promote engagement, establishing them through two-way communication.

These companies have been able to appreciate the advantages of developing an online presence. 71% of social network users purchase products from those brands that follows. 15% prefer to buy products from companies with which you can easily reach, thanks to social networks. On the other hand, 46% look in Social Media before you decide to buy, while another 15% use these media for information about the companies you have in your environment.