It is no secret that shopping has changed considerably in recent years, with a reduction in the number of people visiting the high street and an increase in online shopping.

According to the Office for National Statistics, around 30% of all retail sales take place online.

The onus is on e-commerce companies to recognise challenges and see how they can maintain good customer service. Let’s look at some of the biggest challenges faced by e-commerce companies:

Complicated refund policies

When buying online, customers don’t always have as good a handle on the product. As a result, refunds may be required; for example, clothes may not fit well. A complicated refund process is frustrating and time-consuming for customers. Streamlining this is worth its weight in gold.

Getting repeat business

A good customer retention strategy is key to success. Personalised marketing, tracking user preferences, and good marketing all go a long way towards encouraging customers to come back and buy again, developing valuable brand loyalty.

Efficient deliveries

A business is only as good as the courier it uses to deliver items. Customers expect prompt, friendly, and careful deliveries with attention paid to any specific instructions, such as where to leave the parcel. A reliable same day courier Bristol, such as https://allaboutfreight.co.uk/same-day-courier/bristol, works well for both the sender and the recipient.

Good tech

Finding a reliable software development company can be a challenge, but a great one makes all the difference. A good, user-friendly website is key to getting customers shopping.

Likewise, scalability is a challenge for businesses of all sizes. Is the technology available to scale up quickly when needed? Is your marketing agile? Having processes that connect your inventory, marketing and query resolutions leads to a seamless and efficient process.

Care with data

On the subject of tech, it is also worth talking about the risk of data security. Data breaches are costly for companies and cause customers to lose faith in the brand. Consider robust security measures, such as two-factor authentication.