Collaboration has long been a tool used by many businesses in order to develop their offering and grow their customer base. Developing these strategic alliances can help both businesses involved to expand, create more innovative solutions and develop new products. Within the pallet industry there are a number of ways in which companies can achieve this, and forge strong and long lasting relationships.
In the past, pallet and packaging companies have not been the best at collaborative working practices. This has led to a lack of joined up working between businesses in the sector. A large part of this is a lack of desire among companies to share their practices and products; mainly because they don’t want other businesses to steal their ideas. However, this method of working isn’t always a beneficial approach for a successful business. It can make it harder to grow and manage larger clients. A well run partnership, on the other hand, can have benefits for all those concerned.
Benefits of collaborating
Partnerships can work along a number of lines; whether they’re between a manufacturer and a customer who wants to buy pallet wrapping machines by packaging-machines.co.uk who are a packaging supplier or a pallet manufacturer. All the businesses are joined together with the key aim of enhancing their service provision and providing higher levels of customer service, by drawing on the strengths of the two individual companies. For companies to be successful in these partnerships there are 12 principles of collaboration that they should follow. These will enable the businesses to develop a strong and successful partnership that produces the desired outcomes.
Intel and Google formed a partnership in 2007 with the shared aim of creating a more efficient use of energy in consumer products. This strategic alliance has grown considerably since the early days and now represents the views of around 700 companies across the globe, which is between 70% and 90% of the global IT industry for each individual software or hardware product group.
Establishing a partnership
The first step for a successful partnership is to form a bond with the other business, whether this is a packaging equipment supplier, such as packaging-machines.co.uk, or an end user of the products. You need to understand the other business and how you can be of benefit to one another before you begin working together. It’s vital to ensure that the two cultures will be able to work together happily and successfully.
The companies also need to agree on the vision for the partnership. This will ensure they’re both focussing on the same areas, such as quality, service or price. It’s important with collaborative work practices that the key points have been established from the beginning. This means that everyone knows where they stand on key issues including finance, control and individual roles. This will allow businesses to play on the strengths of those involved in the alliance.
By establishing a collaborative system of working you can make your own business more efficient, as well as learning from the skills and experience of your partner.