For many local businesses, a shop front, office or other business premises is the main sales floor with laptops, desks and lots of Reception Chairs for the staff to sit on which can be sourced at a very reasonable price at links including https://www.bestbuy-officechairs.co.uk/reception-chairs/. These days though, an online presence is essential. To allow people to find you online, you will need to do some work on search engine optimisation (SEO).
If you’re not an expert in online marketing, SEO is probably just another inexplicable acronym. But a basic explanation is that SEO makes your website more visible. This is particularly critical for a local business.
If you are a photographer in Gloucester, you don’t need to compete against photographers all over the world. You’re not looking for your website to be the first thing people find when they search for “photographer”. But if someone searches for “photographer in Gloucester” you’ll want to appear on the first page of their search results. Here are a few useful tricks to use.
The first one – which can quite quickly drive people to your website – is to properly use social media. Your social media presence and your search engine ranking are increasingly accepted as being closely linked. Social media can build up your network, leading to people linking to your website according to Forbes. Local business hours such as #WorcestershireHour are particularly helpful.
Google have recently started to feature tweets in their search engine results, hence the potential quick fix. If you have recently tweeted about photography in Gloucester, your tweet may be the first thing someone sees.
Keep it local
If you are looking to promote a local business, get help from a local company. The big, national companies will give you the hard sell and produce glossy brochures, but they don’t know your local market. For example, if you are looking for SEO choose a company that is based in the city rather than a company based miles away, where the market is totally different.
Another simple trick that will benefit local businesses according to the Huffington Post is to make the most of free local listings. Numerous companies list local businesses for nothing. It can even be as simple as including your website link in your telephone number listing. Each link to your business makes search engines more likely to find you.
Write great content
The final tip is to write a blog on your website and include genuinely useful and relevant information. The better your content, the more people will share it. A great example is the links that have been shared in this article. The author wouldn’t share information that was irrelevant or useless. The links all contain information that is of use to the reader. If you find it useful, you might end up sharing it with your own contacts, and so on. Each share is effectively a vote for you as far as search engines are concerned. This leads to your search engine ranking increasing as time goes by.