Getting visitors to your landing page is important, but it is just one part of your digital strategy. From there, you want your visitors to make a purchase or book a service. By making your landing page as effective as possible, you can boost your conversion rate. Let’s look at some top tips to achieve this.

The hero image

Humans process images faster than text, so a good image will deliver a more effective first impression. The hero image should represent what you are offering in a way that evokes a positive feeling as your visitor envisions themselves using your product or service. Ultimately, it needs to encourage the visitor to use the call-to-action button to complete the sale.

Videos

Engaging videos are good at encouraging users to remain on your landing page rather than visit the next site. This gives you a greater chance of getting your message across. You can use demo videos, showing what value your product or service can offer. Other options can be customer endorsements or a promotion for a special offer.

If you need help with video content, you can learn more from your web designer. To find a good web designer, use a search term such as ‘web designers near me’ to produce results such as nettl.com/uk/web-designers-near-me.

Social proof

Every website sings the praises of its products, so customers like additional proof that the product or service is worth buying. You may include customer reviews, relevant data, and trust seals. If you have won any awards, display these on your landing page.

Fast loading

While you want your landing page to look good, functionality should be the priority. Make sure your page and all the elements on it load quickly without lagging. This will keep visitors on the page, making them more likely to purchase.

Optimisation for mobiles

Remember that many people will be visiting your page from a mobile phone. Make sure your landing page looks good and works as well on a mobile as on a PC.