We have all seen a number of different brands and most people will be able to pick several popular brands out of a line up based on logo alone – in fact, the board game Logo is an example of this! However, although the logo is important for a business brand, it is far from the only thing that makes a successful brand.
A successful brand is one that some of those customers recognise, understand the values of and ultimately trust. If you were to go a little deeper with the logo board game, you would also likely be able to explain what the values of that brand are and as a consumer what you can expect from them. Take supermarkets for instance – not only do they have their logo, but you will probably know what you are getting from each supermarket just by looking at the logo.
Customer recognition is a vital part of branding, and this is why many businesses will get a professional like this brand strategy agency reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency to help them create their own brand. Customers are more likely to trust a brand that they recognise and have that familiarity with. You don’t need to be a huge company in order to see this – good branding can work locally very well, and using things like your vehicles and social media groups to get your brand message out there can help your small business to be a huge success.
It is also something that gives you a much more professional look. To make it in business, you need to network, and have links to other businesses much of the time, and in this case, you are likely to be taken more seriously when you have good business branding.
It is also something that is great for your staff. A brand is about more than your logo, and something that your brand will also incorporate, is your business mission statement, what you are about and your goals. This makes it something that staff can clearly understand and can all get behind, which fosters a sense of teamwork and a good work ethic. It can also help with staff retention, as they will more likely have a clear sense of what the company is all about.
