A brand strategy agency such as Really Helpful Marketing is an agency set up to help businesses in defining a brand strategy and executing it. As part of a business, its brand strategy is often referred to as a “vision.” The first step in brand strategy is in defining it. Defining a brand strategy generally requires defining and understanding your brand, defining your target audience and creating a vision statement, or more specifically, an “image,” which will be the basis of your brand strategy. The purpose of a brand strategy agency is to help in all of these steps and ensure that the company’s brand is set in stone and is well established for years to come.

As the creative brand strategy agency, your job is to know your product, the technology involved in your industry, who your target customers are (who do you have to empathise with what language and culture are you speaking to them in?) how do you go about selling to them, what direct and indirect competition there is, and how do you distinguish yourself from the herd? The purpose of a brand strategy agency is to ensure that these questions are answered and to provide leadership in defining a brand strategy, developing tactics for implementation, providing strategic direction and developing future directions and tactics.

The Brand Strategy Agency will oversee all creative strategy, tactics, development, pricing, marketing, public relations, web development, online strategy and operations management. And the Brand Strategy Agency will make sure that he/she delivers the vision and the tactics that are necessary for success.