Millennials use social networks to connect with their brands. This is a simple method, and your fingertips. According to the latest study released by The Center for Marketing Research, social networks are a meeting point between the brand and its followers, as well as a source of information that influences the conversion.
When addressing a brand, young people avail themselves of social media, Facebook still being social network with more presence among users. So, 2 out of 3 Millennials follows a mark on the network of networks, while 23% does the same on Twitter and 11% choose options for it.
As recorded by the report, the main reason that leads users to follow a brand is to connect with it, especially Twitter (87%), the channel of dialogue 2.0 par excellence. Closely followed by Facebook, the giant social networks, while 78% opt for options.
The second reason that leads to the Millennials to follow brands on social networks is to be informacdo about its new products and receive updates.An activity which also features Twitter Facebook 81% versus 78%. Another equally important reason is to receive offers and coupons, an activity that can influence the conversion.
Similarly, social networks are a channel of information and inspiration premier. 59% of Pinterest users to their boards is directed to discover products and look for ideas when buying. One fact that stands above Twitter (52%) and Facebook (51%).
Social networks also represent a complete online storefront, which has a positive effect on sales. 77% of Facebook users between 18 and 35 said they had bought product following’ve seen on Facebook, like 66% of Twitter users or 63% of Pinterest. This vein could register both online and offline level. It highlights the fact that Pinterest followers are more willing to buy online.
Again, Pinterest stands as the great ally of e-commerce. Drive data Millennials Social Commerce show that 47% of these users purchased a product online than there were pinned. Meanwhile, 38% of Facebook users and 33% purchased the product with which had interacted through these social channels.
As we can see, social networks are very present in the buying cycle, both the initial phase, and throughout the entire process, and at the end of it, as a way to continue to maintain contact with the brand.