Educating children in the use of social media, it has become imperative and an act of great responsibility for brands today.
Experience, emotions and protection of “consumer” are the three cornerstones of any marketing strategy and business segment focused on the child, these three areas, must acquire a superlative responsibility.
It is essential to start by asking what is it that attracts children from social media ?, no doubt that the opportunity to learn while having fun and access an unlimited universe of relationships of all kinds, are the main connecting links of the social networking with young audiences.
If we say that authority should be combined with dialogue, we are not saying anything different from the way that brands build their communities. Teaching our children in generating own resources through entrepreneurship is the best way to lead them to the new social order in which we move.
Online games are an inexhaustible source of information for brands; CityVille for instance, is a specific guide on how, through teamwork and the integration of strengths, efficient, self-sustainable and steady growth communities are built and horizontal.
However, children should not be in social networks, Facebook limits access to age 13 years however, according to a study by Consumer Reports (1) the social network there are 7.5 million children under the age.
This reality, which reveals an implacable presence of minors on social networks, should be approached as a responsibility for brands, who can seize the opportunities children filtration, for brands focused on this segment.
Attracting, always from education
The link occurs from the playful aspect, children are attracted to smart phones and tablets, for the same reason they are attracted by social networks; They learn by having fun and breaking with traditional patterns of teaching that are still exposed in the classroom. The playful aspect should be focused on the transmission of teachings on values and concepts.
Influence, children teach us
The feedback influence on social networks between brands segment focused on the child and his followers, is based on two fundamental premises; children can become very influential within their networks because while older met, more trying to innovate themselves.
Marketing strategies that focus on the recruitment of child public should note that children under 8 years usually interested in them what is intended for children 12 and is specifically that what must always deliver with learning innovation, responsibility and values explicitly.
Teach through fun
The marks must therefore be able to train their audience through tools that encourage innovation and learning. See Internet as an inexhaustible source of answers and new ideas and include at children in the learning process by which we travel all, it is essential to consolidate a model in which efficiency and consumer protection, are the mainstays.
Beyond the sales figures, beyond success in advertising campaigns, brands have before it the enormous challenge of properly managing the emotions of the consumer, in the case of focusing on the children’s segment brands, responsibilities are exponential, teach through fun, it is the key.
Brands cannot forget that the power of branding is unexpected, are training tomorrow’s innovators, we are responsible!
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