The creation of a technically stable website is vital for any SEO strategy. Technical SEO is the science of knowledge and testing, and requires the application of every piece of information acquired which then needs to be thoroughly tested in every way you can think of. This is not an area in which you can quickly run through basic checklists. Instead it requires creativity and collaboration in order to ensure a website is the best it can be.
Technical SEO Issues
Website Magazine has consulted SEO professionals and identified the ten most common technical SEO issues. These problems are varied and require a broad knowledge base to counteract them. Search engines are not always forthcoming when it comes to sharing strategies which will yield the best results, so skills and experimentation are crucial.
One aspect which can be greatly improved with the efficient application of technical SEO is the time it takes for a page to load. There are many reasons why a page loads slowly, from disorganised code to large image files. Studies have shown that improved loading times results in increased conversions, illustrating how important loading times are and the difference they can make to a business.
The Drum has reported on the importance of ensuring efficient technical SEO incorporation into the heart of a website. They recognise that it is often overlooked and seen as something which can be added after the development process. If this is the case, it can then often be virtually impossible to fully implement optimised and tailored technical SEO, which means that overall performance will always be compromised.
There are still Bristol web design agencies and individuals who do not fully understand or appreciate the fundamental importance of technical SEO. For this reason it is important to ask the right questions in order to identify developers who will be able to deliver the best technical solutions for your website. Aardvark Creative Bristol based web design agency offer an example of a team which does understand the importance of Technical SEO.
Closely considering technical SEO from the very early stages of development and making the correct technical decisions will ensure a website is fully optimised and efficient. Because it benefits organic growth and performance, it is clear that technical SEO should never be disregarded.