Branding is big business, and there are scores of companies offering to help you to create a unique and eye-catching brand identity that will resonate with your customers.
But, of course, that costs money, and for a new business there isn’t always access to the necessary funds to hire a professional. But that doesn’t mean that you can’t go it alone – at least to some extent.
What Makes Your Business Unique?
Your first objective must be to decide what makes your business stand out from the crowd. Do you have a USP? Is there something you can focus on that shows how different your products or services are from your competitors?
Decide on a Name and Logo
Your business name and logo should be clear, easily understood and provide a good representation of your company. Forget clever or complicated ideas – simplicity is the best approach.
According to Branding Mag, there’s much more to creating your brand than just coming with a business name and a logo. Your business advertising, marketing, reputation and promotional merchandise also have a big part to play in creating a recognisable identity that customers can relate to.
With this in mind, you should decide on appropriate colours, fonts and images that help to present your business in the most unified way.
Create a Website
First of all, you need to create and purchase an online domain. Your domain name will be the online address of your business, so it needs to be as succinct as possible, easy to remember, and easy to type. Registering a domain isn’t hard, but if in doubt, your web design team should be able to do this for you.
If you’re inexperienced with web design, then it’s probably best to look for a web design team that also offers a full web hosting service too, such as etempa, a Yorkshire web design company that believes in a straightforward approach that offers maximum benefits to their clients.
A good web design agency will ensure that your finished website loads quickly, attracts high volumes of appropriate visitors and promotes your company tirelessly 24/7. Cheaper isn’t always better – your website must perform at optimum levels at all times, creating the most favourable impression of your company and reassuring website visitors that you are a reputable business that they can put their trust in.